Cannabis Business Marketing & Advertising Guide
Governing Regulation
(1) A licensee may promote its business and market its brand but may not advertise marijuana or marijuana products except in electronic advertising.
(2) "Advertise or advertising" means the publication, dissemination, solicitation, or circulation of visual, oral, or written communication to directly induce any person to purchase or consume marijuana or marijuana products. Advertising includes the promotion of special pricing, sales, or discounts on marijuana and marijuana products. Advertising does not include branding, marketing, or packaging and labeling of marijuana and marijuana products or information regarding special pricing, sales, or discounts on display within a licensed premises.
(4) "Brand" or "branding" means creating a unique identity for a business to target an audience or consumers. Branding does not include references to specific marijuana or marijuana products.
(5) "Market" or "marketing" means an action a business uses to promote their brand, location, or services. Marketing does not include references to specific marijuana or marijuana products.
Content Advertising Guidelines Checklist
| Category | Approved content | Restricted content |
|---|---|---|
| Operations | Business essentials: Name, address, phone, hours, and license type (Adult/Medical). | Product specifics: Individual marijuana product names or specific product lines. |
| Service | Customer service: Highlighting staff expertise, friendliness, and facility cleanliness. | Financials: Direct mentions of pricing, specific promotions, or special deals. |
| Engagement | Company culture: Expressing customer appreciation and sharing industry experience. | Incentives: Offering samples, "free" products, contests, or sweepstakes with marijuana prizes. |
| Health | Medical services: Delivery options (must specify they are for medical cardholders only). | Medical claims: Stating products treat, cure, or prevent specific diseases or health conditions. |