As a seller/server, you have been trained to recognize when a customer has had too much to drink. It is your responsibility to ensure the safety of your patrons when you sell and serve alcohol. Overly tipsy people may become...
2025 Alcohol Awareness Articles
Introduction to Alcohol Awareness Month
During April, the Alcoholic Beverage Control Division (ABCD) promotes safe and responsible alcohol sales, service, and consumption. Did you know April is Alcohol Awareness Month? During this month, the Alcoholic Beverage Control Division (ABCD) promotes safe and responsible alcohol sales...
Small Town and Seasonal Events: Resources for Licensees and Permit Holders
As an alcohol industry participant, you are presented with numerous opportunities to encourage your customers to have a good and responsible time out. We have the resources to help you with all those events. No event is too small to...
Big Sky – Large Event Tips
This week, ABCD presents resources and ideas for safe and responsible alcohol sales, service, and consumption during larger events around Montana and information about non-alcoholic beverages (NA), strategies, and options. Sporting Events Tailgate parties - Be Safe! Serve other options...
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Hosting Parties Tips
Montanans enjoy good times in the Big Sky year-round and are generally conscientious about alcohol choices and use. We encourage responsible and safe behavior in all venues, whether at home, a friend’s house, or a public establishment. In previous weeks...
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Alcohol Awareness Beyond April...
April may be over, but ABCD believes alcohol awareness and outreach should happen all year round. ABCD hopes you will continue collaborating with us by sharing this vital information with your customers and community. Check out our sign resource page...
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