Overservice

During April, the Cannabis and Alcohol Regulation Division (CARD) promotes safe and responsible alcohol sales, service, and consumption.


The Front-line Professional of Safety

 Protecting Your Customers Starts with You

When you sell or serve alcohol, you are doing more than completing a transaction. You are protecting your friends, neighbors, and family.

Your Decisions Matter

In Montana, sellers and servers are the front line of safety. Your decisions matter on every shift, every drink, every customer.

You Are the Front-line Professional

As a bartender, server, clerk, or delivery driver, you control access to alcohol.

That responsibility includes:

  • Checking IDs
  • Refusing service when needed
  • Monitoring alcohol consumption
  • Knowing when enough is enough

Stopping service is not being rude. It is being responsible.

Watch for the Signs

Over-service puts people at risk. Pay attention to:

  • Slurred speech
  • Impaired coordination
  • Aggressive or emotional behavior
  • Rapid or excessive consumption

Protect Your People

Your patrons are someone’s family, friend, or coworker. By preventing over-service, you help keep:

  • Roads safer
  • Communities stronger
  • Lives protected
One responsible decision can prevent serious harm.

Remember This

Alcohol responsibility starts at the point of sale and service.

  • You are not just a seller or server.
  • You are the front-line professional.
  • You are the protector of your people.

Download Materials

Visit our sign resource page and order additional signs, incident logbooks, and other materials at no cost.


Empowering Montanans to make informed, responsible alcohol decisions.
Because Alcohol Responsibility Matters!